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| A Settembre H&M rinnoverà completamente e rilancerà il settore makeup e beauty che verrà diviso in due linee principali, una tradizonale ("Premium") e una green che dovrebbe chiamarsi "Conscious Beauty" certificata EcoCert, senza parabeni,siliconi, profumi con allergeni, packaging ecocompatibile e riciclato o riciclabile,ecc.
"Conscious Beauty will introduce consumers to organic, Ecocert-certified, sustainable offerings—enabling shoppers to easily green their routines from a 360-degree perspective. The packaging for this range features recycled materials, and all manufacturing processes for the paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas have a minimized impact on the environment" www.style.com/beauty/makeup/2015/h-m-beauty-product-launch
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